abacu
1. What are cookies?
Cookies are small text files that websites place on your device. They are widely used to make websites work, remember your preferences, measure usage, and deliver relevant advertising. "Similar technologies" include things like local storage and pixel tags, which we treat the same way as cookies for the purposes of this policy.
2. How we use cookies
We use cookies for three purposes:
- Essential - required for the website to work, such as remembering your cookie choice.
- Analytics - help us understand how visitors find and use our site, so we can improve it.
- Advertising - let us measure the effectiveness of our Google Ads campaigns and, where permitted, show relevant ads to you on other sites.
Essential cookies are used on the basis of our legitimate interest in operating the site. Analytics and advertising cookies are only used if you accept them in the cookie banner. You can change your choice at any time using the Manage cookies link in the footer.
3. Cookies we use
The table below lists the main cookies and similar technologies set on this site.
Essential
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| abacu_consent | abacu (first party) | Remembers your cookie preferences so the banner does not reappear on every page. | 180 days |
| abacu_ref_code | abacu (first party) | Remembers a referral code when you arrive from a referral link, so we can attribute your quote correctly. Set via local storage rather than a traditional cookie. | Until cleared |
Analytics and advertising (only set after you accept)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google (Google Analytics) | Distinguishes unique users and maintains session state so we can measure site usage. | Up to 2 years |
| _gid | Google (Google Analytics) | Distinguishes users for 24 hours to measure daily activity. | 24 hours |
| _gcl_au, _gcl_aw | Google (Google Ads) | Used by Google Ads to attribute conversions to ad clicks. | Up to 90 days |
| NID, IDE, DSID, test_cookie | Google (doubleclick.net, google.com) | Used by Google to deliver, measure, and (where permitted) personalise advertising across sites. | Up to 2 years |
Google may set additional cookies from time to time. For the most current list, see Google's advertising cookies page and Google Analytics cookie usage.
4. Google Consent Mode
We use Google Consent Mode v2. This means Google's advertising and analytics tags are only loaded once you accept cookies. Before you accept, your choice is recorded and no Google scripts run. If you reject cookies, we do not load Google scripts at all on your visit.
5. Changing your choice
You can change your cookie preferences at any time using the Manage cookies link in the site footer. You can also:
- Block or delete cookies in your browser settings. Most browsers let you do this for a specific site or across all sites. See aboutcookies.org for guides.
- Opt out of personalised Google ads in your Google Ad Center.
- Install the Google Analytics Opt-out Browser Add-on.
Blocking all cookies may affect parts of the site that rely on them, but essential functionality will still work.
6. Contact
If you have any questions about this Cookie Policy, email info@abacu.co.uk. For more on how we handle personal information generally, see our Privacy Policy.